Issa Rae signs eight figure television and cinema deal with WarnerMedia

Issa Rae will stay with HBO.

Rae reaffirmed his commitment by signing a new global 5 year agreement carrying his media label Hoorae in partnership with WarnerMedia. The deal grants HBO, HBO Max and Warner Bros. 

Issa Rae will stay with HBO
Issa Rae will stay with HBO


TV exclusive rights to Rae's work on tv, as well as a 1st look film deal that covers WarnerMedia, including Warner Bros.  New Line, HBO Max and Pictures Group.

Rae had already signed a 2 year global agreement with HBO in 2016, before the debut of "Insecure", renewing the agreement in 2018 for another 3 years.

It's really exciting to have that flexibility and to deepen the relationship that we already have, Rae told Variety as part of the March magazine cover. 

Hoorae already had at least fifteen projects in different stages of development with them, so we've been working with them on the dramatic side, the unscripted side, and the documentary side for a 5 years.

He adds, When people believe in you and build with you, I tend to want to foster that relationship. It was just a staple for so many people I work with.

Sources tell Variety the deal is worth $40 million over 5 years, putting Rae's salary in line with fellow multi dash creator Donald Glover's lucrative new global deal with Amazon. WarnerMedia and rea declined to comment on the value of the deal.

By renewing (and expanding) their partnership with Rae, Warners adds him to their top talent roster, which features exclusive deals with J.J. Abrams' Wicked Robot and Greg Berlanti. Casey Bloys, Chief Content Officer of HBO and HBO Max, explained why it was a priority for the brand to continue to be in Issa Rae's business.

She's obviously very talented and she's very prolific, he says. It was great to work with Issa personally, but also as a company, because he has sown a lot of talent elsewhere.

Bloys adds that "Insecure" has had a broadening effect on HBO's audience based on its cast and younger, more diverse creations, Since taking over from HBO Max, he's noticed that comedy is one of the first shows people tune into when they sign up for the streaming service.

It's an indicator of passion, he explains. Insecure always gets really high scores when activated and I think that says a lot about the fan base, which tells a story that a lot of people want to hear. Rae is currently filming the 5th and final season of HBO's hit comedy Insecure and has a second season of Robin Thede's "A Black Lady Sketch Show" in the works Rae is an executive producer.

Upcoming television projects include the documentary series "Seen & Heard" and the backyard wrestling drama Three Cnt for HBO, as well as the hip hop comedy Rap Shot for HBO Max. As for the film, the Rae's Hoorae label has a remake of Set It Off in the works at New Line a subsidiary of Warner Bros.

Rae is represented by AM PR Group, UTA, Dave Becky and Jonathan Berry of three Arts and attorney John Meigs.

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